Observed delivery
Scheduled visits, location and time, creative matching, recorded QA and an owner-based exception register.
Client use: correct and reconcile.Prepared for Dentsu · 14 October 2026 · 10:00–11:00 SAST
One live campaign. A stronger client decision.
Give your account team independent evidence of what appeared, a clear route to resolve exceptions and a useful readout for the next media decision.
Choose the first campaign
Your account team leads the client relationshipOne campaign to startComplete evidence, including clean results
The decision for this session
Which campaign can your team act on now?
Select a live flight with an accessible account lead, a client decision owner and permission to measure. An accessible campaign is more useful than a prestigious logo waiting on approvals.
The proposed layer adds physical campaign evidence to your planning and reporting workflow. We agree where it complements Merkury, COPO, LMX and existing supplier assurance; integration is scoped separately.
A proposed decision for Coca-Cola
Is the right creative live across the agreed retail corridor?
Correct creative mismatches, reconcile the booked estate and assess whether eligible audience context can support the next allocation.
Candidate only. Confirm current South African account access, flight dates, decision owner and consent.
Prepare this campaign brief ↗A proposed decision for SAB / AB InBev
Which placements need action before the next weekend?
Resolve exceptions by owner, reconcile the contracted estate and decide which placements to repeat or change.
Candidate only. Confirm current South African account access, flight dates, decision owner and consent.
Prepare this campaign brief ↗A proposed decision for Standard Bank
Are the approved offer and destination live in each corridor?
Correct expired offers or mismatched destinations, reconcile delivery and identify corridors for a further agreed test.
Candidate only. Confirm current South African account access, flight dates, decision owner and consent.
Prepare this campaign brief ↗A proposed decision for HEINEKEN Beverages
Which adult shopper corridors should the next burst retain?
Correct creative mismatches, reconcile missing placements and use eligible audience context to inform the next allocation.
Candidate only. Confirm current South African account access, flight dates, decision owner and consent.
Prepare this campaign brief ↗The work the client receives
Delivery evidence first. Audience answers where feasible.
Agree one estate, observation windows and a client decision. Use independent observations to interpret the campaign; keep measurement limits visible.
Audience context
One agreed question using suitable data, with coverage, methodology, assumptions and uncertainty disclosed.
Client use: inform the next allocation.When a causal lift study is appropriate
Lift is a separate scope. It proceeds only with suitable aggregate outcomes, a credible control design and an agreed analysis plan. Observed delivery and modelled audiences do not establish causal sales lift.
What carries across from Glovo
The evidence discipline travels. The scope is local.
The agreed Glovo verification pilot was 50 faces across two passages: 100 scheduled observations. Its separate 73-face planning example does not define the Dentsu estate.
Apply the same traceable register, derived-answer principle and clear acceptance. Confirm South African access, data suitability and costs for the selected campaign.
73Planned field list
53Visited
42Confirmed
Historical field-list snapshot supplied by Kouame on 13 October. Distinct operational counts, not an audited completion rate or pilot-delivery promise.
This is an operating precedent, not a completed Dentsu pilot or a guaranteed audience result.
A readout the account team can use
From observations to a client decision.
Keep observed delivery, modelled audience and the next decision distinct. Every claim needs a source and a denominator.
Illustrative reporting example · Not client results
100 scheduled observations.
Three evidence states. One accountable register.
- Coverage
- 90 / 100 = 90%
- Creative match
- 80 / 90 = 88.9%
90 observations are assessable. Missing evidence is not automatically a failed placement. The final report uses the agreed campaign’s actual counts.
Method before magnitude · No invented audience figures
One planning question. A documented answer.
Check coverage
Confirm suitable data for the market, estate and question before promising an audience module.
Publish the method
Show provenance, aggregation, assumptions, known bias and uncertainty.
Support the next allocation
Deliver an eligible derived audience answer. Raw panel data and licence rights remain outside the client handover.
The acceptance test · A decision changed or confirmed
The account team knows what to do next.
Correct now
Give each confirmed exception an owner and an agreed action date.
Reconcile the booking
Use the traceable record in the media-owner discussion. A refund is not guaranteed.
Retain or change
Use the readout with the client to confirm or change the next flight decision. A clean campaign is a valid outcome.
Proposed first proof
A bounded pilot. A continuation agreed upfront.
A proposed 15-business-day proof after the campaign, access and approvals are agreed. We can explore the AWS Partner PoC route for an eligible named opportunity.
AWS eligibility and approval remain pending for this Dentsu
opportunity.
An approved funded scope may cover professional services, with the account team contributing the site register, calendar, consent and stakeholder time. We confirm who pays and signs before fieldwork; this is not an unconditional free-pilot offer.
Agree the payer for the next campaign and the permitted derived outputs before mobilisation. Glovo’s funding approval does not approve a Dentsu project.
Build your scope
One face. One visit. One clear unit.
A face is one advertising surface. A wave is one scheduled observation of each face. Two waves do not prove continuous delivery.
Verified Launch · budgetary estimate
R52 500Agency-net · excluding VAT
25 faces × 1 wave = 25 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 25 observations × R900
- R22 500
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R52 500 |
| 10% | R58 334 |
| 15% | R61 765 |
| 20% | R65 625 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R75 000Agency-net · excluding VAT
25 faces × 2 waves = 50 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 50 observations × R900
- R45 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R75 000 |
| 10% | R83 334 |
| 15% | R88 236 |
| 20% | R93 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R135 000Agency-net · excluding VAT
25 faces × 2 waves = 50 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 50 observations × R900
- R45 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R135 000 |
| 10% | R150 000 |
| 15% | R158 824 |
| 20% | R168 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R75 000Agency-net · excluding VAT
50 faces × 1 wave = 50 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 50 observations × R900
- R45 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R75 000 |
| 10% | R83 334 |
| 15% | R88 236 |
| 20% | R93 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R120 000Agency-net · excluding VAT
50 faces × 2 waves = 100 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 100 observations × R900
- R90 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R120 000 |
| 10% | R133 334 |
| 15% | R141 177 |
| 20% | R150 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R180 000Agency-net · excluding VAT
50 faces × 2 waves = 100 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 100 observations × R900
- R90 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R180 000 |
| 10% | R200 000 |
| 15% | R211 765 |
| 20% | R225 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R95 700Agency-net · excluding VAT
73 faces × 1 wave = 73 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 73 observations × R900
- R65 700
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R95 700 |
| 10% | R106 334 |
| 15% | R112 589 |
| 20% | R119 625 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R161 400Agency-net · excluding VAT
73 faces × 2 waves = 146 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 146 observations × R900
- R131 400
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R161 400 |
| 10% | R179 334 |
| 15% | R189 883 |
| 20% | R201 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R221 400Agency-net · excluding VAT
73 faces × 2 waves = 146 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 146 observations × R900
- R131 400
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R221 400 |
| 10% | R246 000 |
| 15% | R260 471 |
| 20% | R276 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R97 500Agency-net · excluding VAT
75 faces × 1 wave = 75 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 75 observations × R900
- R67 500
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R97 500 |
| 10% | R108 334 |
| 15% | R114 706 |
| 20% | R121 875 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R165 000Agency-net · excluding VAT
75 faces × 2 waves = 150 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 150 observations × R900
- R135 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R165 000 |
| 10% | R183 334 |
| 15% | R194 118 |
| 20% | R206 250 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R225 000Agency-net · excluding VAT
75 faces × 2 waves = 150 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 150 observations × R900
- R135 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R225 000 |
| 10% | R250 000 |
| 15% | R264 706 |
| 20% | R281 250 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R120 000Agency-net · excluding VAT
100 faces × 1 wave = 100 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 100 observations × R900
- R90 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R120 000 |
| 10% | R133 334 |
| 15% | R141 177 |
| 20% | R150 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R210 000Agency-net · excluding VAT
100 faces × 2 waves = 200 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 200 observations × R900
- R180 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R210 000 |
| 10% | R233 334 |
| 15% | R247 059 |
| 20% | R262 500 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R270 000Agency-net · excluding VAT
100 faces × 2 waves = 200 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 200 observations × R900
- R180 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R270 000 |
| 10% | R300 000 |
| 15% | R317 648 |
| 20% | R337 500 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R255 000Agency-net · excluding VAT
250 faces × 1 wave = 250 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 250 observations × R900
- R225 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R255 000 |
| 10% | R283 334 |
| 15% | R300 000 |
| 20% | R318 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R480 000Agency-net · excluding VAT
250 faces × 2 waves = 500 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 500 observations × R900
- R450 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R480 000 |
| 10% | R533 334 |
| 15% | R564 706 |
| 20% | R600 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R540 000Agency-net · excluding VAT
250 faces × 2 waves = 500 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 500 observations × R900
- R450 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R540 000 |
| 10% | R600 000 |
| 15% | R635 295 |
| 20% | R675 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
The audience module uses suitable existing data for one agreed question. It does not include guaranteed sample size, exposure attribution, sales lift or new field interviews. Payment milestones, access, turnaround and acceptance criteria are agreed before launch.
These are proposed ZAR agency-net continuation scenarios, not agreed Dentsu terms. The optional R60,000 audience module uses eligible existing data. A separate R60,000 Campaign Evidence Review covers existing material only, with no new field visits. A new audience model or data acquisition requires its own feasibility and quote.
Put the fee beside the decision
A campaign fee in context.
25 faces, one launch wave · proposed agency-net starter scenario: R52 500, excluding VAT.
Compare against the actual media booking for the full flight. These budget presets are illustrative, not client spend or a return-on-investment forecast.
5.25%
fee as a share of an illustrative R1m media booking
1.75%
fee as a share of an illustrative R3m media booking
1.05%
fee as a share of an illustrative R5m media booking
A fee ratio does not establish savings, refunds or causal lift. Agree the decision and acceptance standard before starting.
An easy decision to leave with
Name the campaign. Agree what success means.
The account team uses the evidence with the client and records one decision changed or confirmed. Acceptance covers the agreed evidence, provenance, limitations and readout—not a minimum number of discrepancies.
A clean campaign, unavailable evidence or a disclosed audience limitation is reported transparently. No savings, refund or positive lift is promised.
Ready for a scoped proposal
- Advertiser, account lead and client decision owner
- Flight dates, contracted sites and approved creative
- Consent, access and current assurance baseline
- Evidence standard, readout date and acceptance
- Funding route, signatory and continuation payer
If the campaign is not ready, agree the specific account introduction and a dated follow-up. Scope the proposal when access is clear.
Strategy and evidence context
Dentsu’s client-impact focus informs this proposal. The proposed physical-evidence layer supports a concrete client action; it does not replace Dentsu’s existing planning or claim an approved partnership.
Dentsu Africa context · Accountability and measurable outcomes
Discussion proposal prepared 13 October 2026. Advertiser selection, consent, funding and final commercial terms are not confirmed. Brand identities identify discussion candidates and do not imply endorsement.