A proposed campaign view for HEINEKEN Beverages
Make the next burst a better decision.
Protect creative consistency across a multi-brand portfolio and give the account team a grounded corridor recommendation.
Explore the campaign scope
The decision this supports
Which adult shopper corridors should the next burst retain?
Correct creative mismatches, reconcile missing placements and use eligible audience context to inform the next allocation.
One confirmed flight.
Proposed November launch and December follow-up around adult retail and hospitality corridors. Select one portfolio brand and one existing flight first.
An owner who can act.
Red Star client lead + brand media or shopper lead. Confirm the advertiser’s consent, the account mandate and the escalation owner before mobilisation.
A useful client readout.
What was observed, what remains unverified and which next action is justified. A clean campaign is a valid result.
Brand context and account access to confirm
SA mandate announced for January 2024; Red Star collaboration evidenced in June 2026.
The campaign recommendation is a proposed use case, not evidence of a current booking or endorsement.
A readout the account team can use
From observations to a client decision.
Keep observed delivery, modelled audience and the next decision distinct. Every claim needs a source and a denominator.
Illustrative reporting example · Not client results
100 scheduled observations.
Three evidence states. One accountable register.
- Coverage
- 90 / 100 = 90%
- Creative match
- 80 / 90 = 88.9%
90 observations are assessable. Missing evidence is not automatically a failed placement. The final report uses the agreed campaign’s actual counts.
Method before magnitude · No invented audience figures
One planning question. A documented answer.
Confirm suitable data for the market, estate and question before promising an audience module.
Show provenance, aggregation, assumptions, known bias and uncertainty.
Deliver an eligible derived audience answer. Raw panel data and licence rights remain outside the client handover.
The acceptance test · A decision changed or confirmed
The account team knows what to do next.
Give each confirmed exception an owner and an agreed action date.
Use the traceable record in the media-owner discussion. A refund is not guaranteed.
Use the readout with the client to confirm or change the next flight decision. A clean campaign is a valid outcome.
Put the fee beside the decision
A campaign fee in context.
75 faces, two waves, plus one existing-data audience question · illustrative client budget: R264 706, excluding VAT.
Compare against the actual media booking for the full flight. These budget presets are illustrative, not client spend or a return-on-investment forecast.
A fee ratio does not establish savings, refunds or causal lift. Agree the decision and acceptance standard before starting.
Build your scope
One face. One visit. One clear unit.
A face is one advertising surface. A wave is one scheduled observation of each face. Two waves do not prove continuous delivery.
Verified Launch · budgetary estimate
R61 765Illustrative client budget · excluding VAT
25 faces × 1 wave = 25 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R88 236Illustrative client budget · excluding VAT
25 faces × 2 waves = 50 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R158 824Illustrative client budget · excluding VAT
25 faces × 2 waves = 50 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R88 236Illustrative client budget · excluding VAT
50 faces × 1 wave = 50 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R141 177Illustrative client budget · excluding VAT
50 faces × 2 waves = 100 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R211 765Illustrative client budget · excluding VAT
50 faces × 2 waves = 100 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R112 589Illustrative client budget · excluding VAT
73 faces × 1 wave = 73 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R189 883Illustrative client budget · excluding VAT
73 faces × 2 waves = 146 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R260 471Illustrative client budget · excluding VAT
73 faces × 2 waves = 146 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R114 706Illustrative client budget · excluding VAT
75 faces × 1 wave = 75 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R194 118Illustrative client budget · excluding VAT
75 faces × 2 waves = 150 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R264 706Illustrative client budget · excluding VAT
75 faces × 2 waves = 150 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R141 177Illustrative client budget · excluding VAT
100 faces × 1 wave = 100 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R247 059Illustrative client budget · excluding VAT
100 faces × 2 waves = 200 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R317 648Illustrative client budget · excluding VAT
100 faces × 2 waves = 200 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R300 000Illustrative client budget · excluding VAT
250 faces × 1 wave = 250 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R564 706Illustrative client budget · excluding VAT
250 faces × 2 waves = 500 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R635 295Illustrative client budget · excluding VAT
250 faces × 2 waves = 500 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
Includes campaign setup, scheduled observations, reviewed evidence, a client readout and an illustrative agency service allowance. Your agency confirms the final quote. New data collection and third-party licences are not included.
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
The audience module uses suitable existing data for one agreed question. It does not include guaranteed sample size, exposure attribution, sales lift or new field interviews. Payment milestones, access, turnaround and acceptance criteria are agreed before launch.
A brief the account team can sign off
Agree the campaign.
Agree the decision.
Inputs: One portfolio brand, booked faces, approved creative variants, flight dates and the adult-audience planning question.
Scope boundary: Audience context is conditional on suitable data. Shopper preferences do not establish exposure, purchases or causal sales lift.
Before the first visit
- Named campaign and decision owner
- Approved creative, sites and observation dates
- Access, acceptance standard and exception owner
- Written scope, quote and permitted derived outputs
Illustrative proposal. Not commissioned or endorsed by HEINEKEN Beverages. Dates, sites and budgets are confirmed in the written scope. The displayed client budget uses a 15% agency resale-margin scenario; it is not an agreed Dentsu service margin.