Would buy the six-pack
77 answers · Heineken Original 6 × 330 ml
- Yes
- 55 /77
- No
- 22 /77
55 said yes. This is stated intent; no purchase was observed.
Live choice-game answers · not outlet data
Heineken Beverages
Players have answered. The stock question remains open.
Three 2Klip games now show stated preference and purchase intent. They do not show what was on a tavern shelf, its price, or what sold.
Informal liquor trade 221 distinct game accounts3 active games · 7,976 question answers
Examples below: 77 and 78 answers · Updated 7 Oct 2026 · 14:32 SAST What the games actually measured
Three signals.
One missing observation.
Each chart is one question from 6 October. Bars show answer counts, not market share. The same people may appear in more than one game.
A regular pick for some
78 answers · separate question, same pack
- Regular
- 42 /78
- Sometimes
- 18 /78
- Not for me
- 18 /78
A regular-pick answer cannot show repeat buying or availability.
The pack comparison needs control
153 answers · Heineken 6 × 330 ml vs Castle Lite 6 × 500 ml
- Heineken
- 120 /153
- Castle Lite
- 21 /153
- Neither
- 12 /153
Pack sizes differ, so this is not a like-for-like brand or price test.
Next evidence to collect
For the exact pack and date: outlet, shelf availability, observed price, and a consented photo. Match those observations to existing outlet and sales records before calling it a distribution gap.
Production snapshot: 7 Oct 2026 · 14:32 SAST. Known company-email accounts excluded; other test accounts may remain. These are self-selected player answers and were not commissioned by Heineken.
What do you want to check?
Pick one to see a next step.Choose a result.
Try this next
Compare with observed purchases before using this to forecast demand.
Compare with
Till or retailer sales for the exact six-pack, matched by outlet and date.
Change course only if
Email this question Do not forecast demand from a stated answer without observed purchases.
Try this next
Check whether this pattern repeats with the same product and a defined buyer group.
Compare with
Repeat the same question with a defined buyer group; check the same product in sales records.
Change course only if
Email this question Do not infer stock or repeat buying from a regular-pick answer.
Try this next
Use the response reports to choose one question worth validating with outlet and sales records.
Compare with
Review respondent eligibility, known test accounts and overlap across all three games.
Change course only if
Email this question Do not sum the three game counts or claim a representative market read.
Useful context
How to use this result.
Who may use itHeineken’s sales, outlet or customer team
What the company is focused on
HEINEKEN says eazle helps teams understand outlets and sales. Start by checking what it already tells your team.
HEINEKEN 2025 annual report Compare it with
Use these choice answers to frame a question, then compare eazle, till sales and NIQ or retailer records for the same store, product and date. Investigate only a gap those sources cannot settle.
NIQ South Africa · traditional tradeWhat this result cannot tell youThere is no Heineken sales or store result here. This page does not show a stock, cooler, price or weekend sales problem.
- Check eazle, till sales and retailer records for the same stores, products and dates.
- Agree one unresolved stock or price question with the commercial team.
- Only then run a consented outlet check and compare it with existing records.
Evidence, scope and sources
Read-only production database check on 7 October 2026 at 14:32 SAST: three active, independently run 2Klip Heineken Pour Picks games; 221 distinct account IDs and 7,976 question-answer rows from 6–7 October after excluding four accounts on known company email domains. Other test accounts were not separately identified. The examples are single questions from 6 October, not a representative sample. Participants and questions repeat across games. The games measure stated choice, repertoire and seven-day intent—not observed purchase, stock, price, distribution or sales uplift. This is not a Heineken-commissioned result or proof of an outlet gap.
Brand priorities are drawn from the linked public company source. They are context only and do not validate the 2Klip result.
Independent 2Klip signal prepared for Heineken Beverages. Not produced by, endorsed by or affiliated with Heineken Beverages.