01 / 1 wave
Verified Launch
Catch launch problems while there is time to act.
One scheduled observation per face, evidence register, creative match and exception handover.
R52 500
25-face example · agency-net, ex VAT
Change the scope ↗Independent evidence for your next campaign decision
Make the next campaign decision with evidence.
Know what appeared. Resolve what needs action. Give your account team a clear handover for the next flight.
Build a campaign scope
Prepared for Dentsu · 14 October 2026
One live campaign. One client decision.
A dedicated agency view: campaign access, scoped evidence, conditional funding and an agreed continuation.
GPS + timestamp evidenceReviewed observationsAgency-owned client relationshipOne campaign to start
A service your team can resell
Start with the decision.
Choose the depth your client needs. All packages use a named campaign, agreed site list and approved creative. The agency leads the recommendation; Pikaboo supplies the evidence.
02 / 2 waves
Verified Delivery
Give the client a defensible campaign close-out.
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
R75 000
25-face example · agency-net, ex VAT
Change the scope ↗03 / 2 waves
Delivery + Audience
Connect delivery evidence to the next planning decision.
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
R135 000
25-face example · agency-net, ex VAT
Change the scope ↗Proposed rate card dated 13 October 2026. Budgetary estimates become binding only through an agreed written scope and quotation.
Build your scope
One face. One visit. One clear unit.
A face is one advertising surface. A wave is one scheduled observation of each face. Two waves do not prove continuous delivery.
Verified Launch · budgetary estimate
R52 500Agency-net · excluding VAT
25 faces × 1 wave = 25 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 25 observations × R900
- R22 500
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R52 500 |
| 10% | R58 334 |
| 15% | R61 765 |
| 20% | R65 625 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R75 000Agency-net · excluding VAT
25 faces × 2 waves = 50 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 50 observations × R900
- R45 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R75 000 |
| 10% | R83 334 |
| 15% | R88 236 |
| 20% | R93 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R135 000Agency-net · excluding VAT
25 faces × 2 waves = 50 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 50 observations × R900
- R45 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R135 000 |
| 10% | R150 000 |
| 15% | R158 824 |
| 20% | R168 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R75 000Agency-net · excluding VAT
50 faces × 1 wave = 50 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 50 observations × R900
- R45 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R75 000 |
| 10% | R83 334 |
| 15% | R88 236 |
| 20% | R93 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R120 000Agency-net · excluding VAT
50 faces × 2 waves = 100 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 100 observations × R900
- R90 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R120 000 |
| 10% | R133 334 |
| 15% | R141 177 |
| 20% | R150 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R180 000Agency-net · excluding VAT
50 faces × 2 waves = 100 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 100 observations × R900
- R90 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R180 000 |
| 10% | R200 000 |
| 15% | R211 765 |
| 20% | R225 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R95 700Agency-net · excluding VAT
73 faces × 1 wave = 73 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 73 observations × R900
- R65 700
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R95 700 |
| 10% | R106 334 |
| 15% | R112 589 |
| 20% | R119 625 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R161 400Agency-net · excluding VAT
73 faces × 2 waves = 146 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 146 observations × R900
- R131 400
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R161 400 |
| 10% | R179 334 |
| 15% | R189 883 |
| 20% | R201 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R221 400Agency-net · excluding VAT
73 faces × 2 waves = 146 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 146 observations × R900
- R131 400
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R221 400 |
| 10% | R246 000 |
| 15% | R260 471 |
| 20% | R276 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R97 500Agency-net · excluding VAT
75 faces × 1 wave = 75 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 75 observations × R900
- R67 500
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R97 500 |
| 10% | R108 334 |
| 15% | R114 706 |
| 20% | R121 875 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R165 000Agency-net · excluding VAT
75 faces × 2 waves = 150 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 150 observations × R900
- R135 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R165 000 |
| 10% | R183 334 |
| 15% | R194 118 |
| 20% | R206 250 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R225 000Agency-net · excluding VAT
75 faces × 2 waves = 150 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 150 observations × R900
- R135 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R225 000 |
| 10% | R250 000 |
| 15% | R264 706 |
| 20% | R281 250 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R120 000Agency-net · excluding VAT
100 faces × 1 wave = 100 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 100 observations × R900
- R90 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R120 000 |
| 10% | R133 334 |
| 15% | R141 177 |
| 20% | R150 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R210 000Agency-net · excluding VAT
100 faces × 2 waves = 200 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 200 observations × R900
- R180 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R210 000 |
| 10% | R233 334 |
| 15% | R247 059 |
| 20% | R262 500 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R270 000Agency-net · excluding VAT
100 faces × 2 waves = 200 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 200 observations × R900
- R180 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R270 000 |
| 10% | R300 000 |
| 15% | R317 648 |
| 20% | R337 500 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Launch · budgetary estimate
R255 000Agency-net · excluding VAT
250 faces × 1 wave = 250 scheduled observations
One scheduled observation per face, evidence register, creative match and exception handover.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 250 observations × R900
- R225 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R255 000 |
| 10% | R283 334 |
| 15% | R300 000 |
| 20% | R318 750 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Verified Delivery · budgetary estimate
R480 000Agency-net · excluding VAT
250 faces × 2 waves = 500 scheduled observations
Launch and follow-up observations, change register, agency reconciliation pack and one decision workshop.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 500 observations × R900
- R450 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R480 000 |
| 10% | R533 334 |
| 15% | R564 706 |
| 20% | R600 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
Delivery + Audience · budgetary estimate
R540 000Agency-net · excluding VAT
250 faces × 2 waves = 500 scheduled observations
Verified Delivery plus one existing-data audience question, coverage assessment and planning readout.
Scope this campaign ↗What you are buying
- Campaign setup + reporting
- R30 000
- 500 observations × R900
- R450 000
- Existing-data audience module
- R60 000
Plan an agency resale price
Illustrative agency gross margin on resale. These are optional planning scenarios, not agreed Dentsu terms. Resale price = net price ÷ (1 − agency margin).
| Margin | Brand price, ex VAT |
|---|---|
| 0% | R540 000 |
| 10% | R600 000 |
| 15% | R635 295 |
| 20% | R675 000 |
Prices are proposed planning rates, subject to coverage and written scope. Remote travel, night access, new survey recruitment, third-party data, DOOH integrations and extra waves are quoted separately.
The audience module uses suitable existing data for one agreed question. It does not include guaranteed sample size, exposure attribution, sales lift or new field interviews. Payment milestones, access, turnaround and acceptance criteria are agreed before launch.
A readout the account team can use
From observations to a client decision.
Keep observed delivery, modelled audience and the next decision distinct. Every claim needs a source and a denominator.
Illustrative reporting example · Not client results
100 scheduled observations.
Three evidence states. One accountable register.
- Coverage
- 90 / 100 = 90%
- Creative match
- 80 / 90 = 88.9%
90 observations are assessable. Missing evidence is not automatically a failed placement. The final report uses the agreed campaign’s actual counts.
Method before magnitude · No invented audience figures
One planning question. A documented answer.
Check coverage
Confirm suitable data for the market, estate and question before promising an audience module.
Publish the method
Show provenance, aggregation, assumptions, known bias and uncertainty.
Support the next allocation
Deliver an eligible derived audience answer. Raw panel data and licence rights remain outside the client handover.
The acceptance test · A decision changed or confirmed
The account team knows what to do next.
Correct now
Give each confirmed exception an owner and an agreed action date.
Reconcile the booking
Use the traceable record in the media-owner discussion. A refund is not guaranteed.
Retain or change
Use the readout with the client to confirm or change the next flight decision. A clean campaign is a valid outcome.
Illustrative campaign scopes
Examples for your next campaign.
Explore illustrative campaign scopes. These are proposed use cases, not confirmed campaigns or client endorsements.
Illustrative proposal HEINEKEN Beverages
Which adult shopper corridors should the next burst retain?
Concept photograph · Not campaign evidence or endorsement.
R225 000 agency-net · 75 faces × 2 waves + audience
Illustrative 15% agency resale margin: R264 706 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal SAB / AB InBev
Which placements need action before the next weekend?
Concept photograph · Not campaign evidence or endorsement.
R210 000 agency-net · 100 faces × 2 waves
Illustrative 15% agency resale margin: R247 059 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal Standard Bank
Are the approved offer and destination live in each corridor?
Concept photograph · Not campaign evidence or endorsement.
R180 000 agency-net · 50 faces × 2 waves + audience
Illustrative 15% agency resale margin: R211 765 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal Vodacom
Is the approved connectivity offer visible where it should be?
Concept photograph · Not campaign evidence or endorsement.
R165 000 agency-net · 75 faces × 2 waves
Illustrative 15% agency resale margin: R194 118 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal PEP
Is the approved family-value offer posted in the agreed catchment?
Concept photograph · Not campaign evidence or endorsement.
R120 000 agency-net · 50 faces × 2 waves
Illustrative 15% agency resale margin: R141 177 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal Mastercard
Is the approved payment or acceptance message live at each booked site?
Concept photograph · Not campaign evidence or endorsement.
R75 000 agency-net · 25 faces × 2 waves
Illustrative 15% agency resale margin: R88 236 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal Beiersdorf / NIVEA
Is the approved skincare creative live near the agreed catchments?
Concept photograph · Not campaign evidence or endorsement.
R180 000 agency-net · 50 faces × 2 waves + audience
Illustrative 15% agency resale margin: R211 765 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal Pick n Pay
Which booked sites still show an expired or incorrect offer?
Concept photograph · Not campaign evidence or endorsement.
R165 000 agency-net · 75 faces × 2 waves
Illustrative 15% agency resale margin: R194 118 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal Wimpy
Is the approved meal offer posted along the agreed travel route?
Concept photograph · Not campaign evidence or endorsement.
R75 000 agency-net · 25 faces × 2 waves
Illustrative 15% agency resale margin: R88 236 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗
Illustrative proposal Coca-Cola
Is the right creative live across the agreed retail corridor?
Concept photograph · Not campaign evidence or endorsement.
R270 000 agency-net · 100 faces × 2 waves + audience
Illustrative 15% agency resale margin: R317 648 brand price, ex VAT. Scope and budget are hypotheses.
Explore the client decision ↗From booking to decision
A clean result is a good result, too.
The job is to establish what can be evidenced. We do not require a discrepancy to call the work successful.
01 / Agree
Lock the question.
One campaign owner, face list, creative set, observation windows, access rules and acceptance criteria.
02 / Observe
Collect and review.
Capture location, time and image evidence. Match each record to a booked face. Separate matched, exception and unverified records.
03 / Act
Make the next move.
Hand over the reviewed register, discrepancy evidence and owner-based action list. Close with a client decision workshop.
What the measurements mean
Coverage: assessable observations divided by scheduled observations. Creative match: matched creative divided by assessable observations. Resolution: closed actionable exceptions divided by confirmed actionable exceptions. Always show the counts and denominator.
Inaccessible sites remain unverified, not failed placements. Snapshot checks do not certify continuous flighting. DOOH play verification needs a separate integration. Reach, sales and causal lift require additional data and an agreed design.
Already have evidence? Start with a desk review.
Campaign Evidence Review: R60 000 agency-net, ex VAT. One campaign’s existing evidence, gap register and decision workshop. No new field visits. Suitable when the immediate problem is making sense of material already collected; it is a separate scope from the audience add-on.
Need a faster route to a first campaign?
Bring one live or upcoming campaign and its owner. Start with Verified Launch, then add a follow-up through an agreed change order. Direct brand teams can use the same scoping route. Sponsored pilots proceed only after the funder confirms eligibility and approval; funding is not included or guaranteed here.