Pikaboo × NWU Business School
Would you fund
the pilot?
A real FMCG decision.
Your commercial judgement.
Monday 12 October 2026 · 19:00 SAST · Online
PGDip Management · New Venture Creation (GNBV 521)
Leapfrogging Development: How AI Is Building Africa’s Ventures
No sign-in required. No name or email collected.
Suggested
submission: Sunday 11 October, 18:00 SAST.
01 / Your brief
Advise the buyer.
You are advising an FMCG trade-marketing manager. Recommend whether to fund a small Pikaboo pilot, which decision it should improve, and what evidence would change your mind. Disagreement is useful. There is no preferred answer.
Timbuk2 combines 2Klip local-knowledge games, FOONA field verification and Pikaboo business intelligence. The FMCG expansion asks whether shopper signals can become a paid, repeatable workflow for field teams.
How a proposed client engagement works
- Choose a buyer decision and deadline.
- Agree category, geography, outlets, quality controls and commercial scope.
- Collect and verify the agreed evidence.
- Deliver ranked exceptions, an owner and an action.
- Review whether the action justified a repeat purchase.
This is a proposed pilot workflow, not proof of sales lift.
02 / Separate signals from proof
What we know. What we don’t.
| Product | Share | Responses |
|---|---|---|
| Sunlight Laundry Soap Bar | 78% | 809 |
| White Star Super Maize Meal | 73% | 815 |
| OMO Superlift Auto Powder | 56% | 813 |
These panel-wide signals are predominantly from Cape Town. They are not national market share, till sales, causal uplift or outlet-level stock readings. Catalogue prices are not observed counter prices. The public Trade page reports no live shelf readings yet.
A pilot you may challenge
Five SKUs × ten outlets in one metro = 50 SKU-outlet checks per round. Check stock and price; promotion or cold availability only where relevant. Tie photos or receipts to outlet keys, with independent support, deduplication and minimum outlet bases.
The public planning reference is approximately R245,000 for one metro over four weekends, not a quote. A 50-check round does not define that complete commercial scope. You may reject the scope or propose a smaller one.
03 / Make a commercial recommendation
Buy, redesign, or walk away.
Bring buyer and budget insight; substitutes and switching friction; evidence standards; quantified value with labelled assumptions; and repeat-purchase or stop criteria. Use professional experience where available. Otherwise, label assumptions. Student advice is not buyer-demand validation.
Share your recommendationParticipation is voluntary. Skip any question. Share no employer secrets or personal details. Anonymised themes inform classroom discussion and Timbuk2 product thinking. For optional follow-up, email mjnkuna@timbuk2.ai separately.
Sources: Pikaboo Trade and Timbuk2. Reviewed 7 October 2026.