Outlet evidence
Photo or receipt tied to an outlet key.
For the person accountable for Friday execution
What should your field team check this Friday?
Use measured demand to choose the SKU. Then define the outlets, evidence and action.
Current status No live shelf readings yet. Start the first pilot.
Prepared account reads
Start with your decision.
Survey answers · not till sales Nando’s R50. Quarter chicken. 56 out of 100 picked it. ↗ Survey answers · not restaurant sales Spur Corporation Nearly 3 in 4 chose Spur’s Cheese Burger Double. ↗ Survey answers · not sales data Mondelēz South Africa 8 in 10 chose Stimorol Cherry over another snack. ↗ Survey answers · not sales data Clicks Group 43 in 100 picked Clicks Tissue Oil. ↗ Two demos · 96 answers each Tiger Brands Crosse & Blackwell beat B-well in one demo. Nola beat it in another. ↗ Live choice-game answers · not outlet data Heineken Beverages Players have answered. The stock question remains open. ↗
Demand → shelf check
Shelf-candidate snapshot · cutoff 28 Sep 2026
- 1MeasuredWeekly purchase signal
- 2MissingStock, price, promo, cold
- 3VerifyRun a field pulse
Choose the SKUs
Panel-wide demand chooses what to check. It does not prove a local shelf issue.
| SKU | Demand | Price context | Shelf data | Verify |
|---|---|---|---|---|
| 01 Coca-Cola Original · Soft drinks | 80% bought · n=808 | R24.99 catalogue only | Not collected | Verify stock + price + cold |
| 02 Kellogg’s Beef Instant Noodles · Quick meals | 80% bought · n=780 | R39.99 catalogue only | Not collected | Verify stock + price |
| 03 Vaseline Blue Seal Petroleum Jelly · Personal care | 79% bought · n=722 | R56.99 catalogue only | Not collected | Verify stock + price |
| 04 Sunlight Laundry Soap Bar · Laundry | 78% bought · n=809 | R24.99 catalogue only | Not collected | Verify stock + price |
| 05 White Star Super Maize Meal · Maize meal | 73% bought · n=815 | R22.99 catalogue only | Not collected | Verify stock + price |
| 06 Lucky Star Pilchards in Tomato Sauce · Tinned fish | 73% bought · n=810 | R29.99 catalogue only | Not collected | Verify stock + price |
| 07 KOO Baked Beans in Tomato Sauce · Tinned food | 72% bought · n=811 | R16.99 catalogue only | Not collected | Verify stock + price |
| 08 Tastic Long Grain Parboiled Rice · Rice | 71% bought · n=814 | R39.99 catalogue only | Not collected | Verify stock + price |
| 09 OMO Superlift Auto Powder · Laundry | 56% bought · n=813 | R109.99 catalogue only | Not collected | Verify stock + price |
| 10 Iwisa No.1 Super Maize Meal · Maize meal | 53% bought · n=830 | R44.99 catalogue only | Not collected | Verify stock + price |
2Klip demand is panel-wide and predominantly Cape Town. Prices are catalogue context, not counter readings.
Brewer and tavern teams
Is the winning pack in the fridge?
No brand-level tavern demand is published yet. Check availability, counter price, promo and cold.
Quart lager · 750ml returnablePremium lager · 330ml bottleDry cider · 330ml bottle
Email the tavern brief Four rules before we publish a shelf reading.
Independent support
Verified evidence or several shoppers agreeing.
No double count
One current reading per outlet and reporting cell.
Minimum base
No rate below the required outlet floor.
An empty shelf sends the sale elsewhere.
A till records what won, not the gap that caused the switch.
Read the published ECR source- Buy another brand 32%
- Buy elsewhere 27%
- Wait 17%
- Another size or flavour 16%
- Buy nothing 9%
One brief. One scope to approve.
No account or software pilot. Trade, CMI and field teams get one evidence plan.