Ask Pikaboo · For brands and agencies
Consumer research for your next brand decision
Ask Pikaboo helps South African brand, category and agency teams explore shopper preference, product choices and campaign messages. Start with a decision, read the evidence and agree the next question to test.
What can you test?
Product and pack choices
Which option should we test next?
Compare clearly specified products or packs. Keep size, price and presentation consistent when the decision requires a like-for-like comparison. A chosen option is a stated preference, not a verified purchase.
Price positioning
Where does this offer sit in the shopper’s mind?
Explore perceived price bands and willingness to buy. State the pack, currency and context. An answer does not establish a demand curve, willingness to pay in a real transaction or sales uplift.
Message and creative tests
Which message deserves the next test?
Bring the creative alternatives and the audience you need to understand. Agree the question and decision rule before collecting answers, so an appealing result is not mistaken for campaign effectiveness.
What belongs in your research brief?
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Decision
Name the choice you will make, the budget owner and the deadline. A product launch, pack choice and campaign report need different evidence.
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Audience
Specify the geography, category usage and eligibility criteria. Confirm whether the available respondents suit that question, rather than assuming national or township-wide coverage.
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Question and alternatives
Provide the exact product, pack, price or creative. Agree wording, options and any comparison before fieldwork.
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Evidence read
Agree the question-level base, source, collection period, inclusion rules, limitations and deliverable. If the same people answer several questions, those answers are not additional unique people.
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Commercial scope
Confirm feasibility, fee, timing and the review date with the team. New questions are scoped per brief; this page does not promise a fixed turnaround or sample size.
Match the evidence to the decision
Do I need a survey, an audience estimate or a shelf check?
Shopper responses help you explore preferences and messages. OOH audience measurement estimates exposure at a panel. Trade field checks examine availability, stock, price or promotion at agreed outlets. Combining sources can inform a brief, but one is not proof of the others.
Can I commission a new question?
Yes. Bring the product or campaign decision, audience and deadline. The team confirms feasibility, scope, fee and timing before commissioning. Public examples do not promise a fixed respondent count or nationwide coverage for a new brief.
Start with the decision you need to make
Product scope: Pikaboo catalogue. Example interpretation: Pikaboo Trade account reads. These describe the current offer and its limitations, not an independent certification.