Tiger Brands
The other brand changed between demos. Test both against the same price and the same buyers before changing the pack.
Condiments What do you want to check?
Pick one to see a next step.Repeat this test with a clear price and the same kind of buyer.
Test the Crosse & Blackwell pack against Nola with mayonnaise buyers. Show how many answered and when.
Do not make a pack decision from a demo. Check whether a real survey gives the same result.
Use the same price, pack and buyers when testing both brands.
Show both other brands to the same kind of buyer, at the same price, with the same pack.
Only blame the competing brand if everything else in the test stayed the same.
Ask whether they would buy it at a shown price, then check sales.
Show the price and ask if people would buy it. Then compare with store sales.
Do not predict sales or spend on shelf space from preference alone.
Useful context
Who may use itTiger Brands’ mayonnaise or customer team
Tiger Brands says affordability and growth matter. These two demos are too early to show whether Crosse & Blackwell helps.
Tiger Brands H1 2026 resultsFirst check category sales. Then test both brands with the same buyers, packs and prices.
What this result cannot tell youThe other brand changed between demos, so the results are not a fair comparison. We did not ask if people would buy either pack.
These are two demos, not a live shopper survey. Each had 96 choices. The other brand changed between demos, and we did not ask whether people would buy the pack.
Brand priorities are drawn from the linked public company source. They are context only and do not validate the 2Klip result.
Independent 2Klip signal prepared for Tiger Brands. Not produced by, endorsed by or affiliated with Tiger Brands.