Useful context
How to use this result.
Who may use itMondelēz’s brand, category or customer team
What the company is focused on Mondelēz says it is focused on consumers, availability and affordability. That company-wide focus does not confirm this South African survey result.
Mondelēz strategy ↗ Compare it with Compare this product and period with NIQ or retailer sales, availability and prices.
What this result cannot tell you82% answered one product question. It is not market share. Saying what you would choose is not the same as buying it.